What are synonyms?
Synonyms allow you to connect two or more search term that cover the same topic, making sure that no matter how your visitors phrase themselves, they will receive relevant results.
By setting up synonyms, the group of search terms will be used interchangeably to show search results for all of the terms in the group.
If all content regarding waste management always includes the word “waste”, but a visitor searches for “garbage” or “trash”, they would not see any results.
When creating a synonym between “waste”, “garbage”, and “trash”, a search for “trash” or “garbage” will also show results for “waste”.
Synonyms are language-based and will affect all engines in the language the synonym is set up for.