What is an audience?

The Audiences feature is designed to offer a more personalized search experience for the visitor by adjusting the displayed results based on the known data on the visitor. The visitor data is registered using Google Tag Manager, which in return are turned into “traits”. These traits are used to define an audience in MyCludo.

Audiences can be used for Banners and Page rankings, letting you configure those tools to only be active for a certain audience. This allows for pinned top results (Page Rankings) or even custom content (Banners) to be shown to some visitors only because of the visitors’ past history, combined with their current search query.