Tag: Audiences

What is an audience?

The Audiences feature is designed to offer a more personalized search experience for the visitor by adjusting the displayed results based on the known data on the visitor. The visitor data is registered using Google Tag Manager, which in return are turned into “traits”. These traits are used to define . . . Read more

How to set up an audience

The Audiences feature allows certain features to react to the visitor tags, defined in Google Tag Manager. Because this feature requires a connection between Cludo and Google Tag Manager, it requires a bit more technical setup than some other features. Once the initial setup is complete, adding different audiences in . . . Read more