Voice Search analytics

30 Jun, 2026 Analytics

Voice Search analytics in MyCludo shows how visitors use speech-to-text search on your site. When Voice Search is enabled and implemented, we automatically track those searches separately from typed searches so you can review volume, engagement, and the most common voice queries.

To set up the feature itself, see our article on Voice Search.

Where to find Voice Search analytics

In MyCludo, open Analytics and select Searches › Voice searches. This page is available when Voice Search is included in your subscription.

You can also review a summary on the MyCludo dashboard. The Top voice searches widget lists your most frequent voice search terms for the selected period. Click the widget title to open the full Voice Search analytics page.

What you need

  • Voice Search must be included in your Cludo subscription.
  • Voice Search must be implemented on your website. Searches are only tracked as voice searches when visitors use the microphone control in your search implementation.

Using Voice Search analytics

The Voice Search analytics page uses the same date range and filter controls as other analytics views in MyCludo.

Select period

Use the date picker in the top left corner to choose the time frame. You can select a preset range or set a custom period.

Apply filters

Click Filters in the top right corner to narrow analytics by geolocation, device type, input type, or IP address. Filters stay active across analytics sections until you clear them. For more information, see our article on How to filter analytics.

Usage

The Usage section shows a chart of how searches split between Text and Voice for the selected period. This helps you see how much of your search traffic comes from voice input compared with typed searches.

Search Terms

The Search Terms table lists individual search terms with performance data. By default, the page focuses on voice searches. Use the dropdown beside the section title to switch between All, Text, and Voice.

You can also search within the table to find a specific term.

The table includes the following columns:

  • Search Term: the query entered by the visitor. Click a term to open the search term analysis for more detail.
  • Unique searches: how often that term was searched, counting each distinct search once per session. If cookie tracking is disabled on the engine, this column appears as Number of searches instead.
  • CTR: click-through rate, showing how often visitors clicked a search result after searching for that term.

Clicking a search term opens the search term analysis window, where you can review searches, clicks, CTR, search origin pages, and result rankings for that term. For more information, see What is the search term analysis.

Dashboard: Top voice searches

On the MyCludo dashboard, the Top voice searches widget shows up to five of your most frequent voice search terms for the selected period. The widget includes total searches, unique searches, unique clicks, and CTR for each term. Click the widget title to open the full Voice Search analytics page.

For an overview of all dashboard widgets, see What is the dashboard?.

Filtering voice searches across analytics

On other analytics pages, you can use the global Input type filter to include only voice searches, only text searches, or both. This is useful when you want to compare voice behavior against your overall search analytics. See How to filter analytics for details.

If you send search events to external analytics tools through our Google Tag Manager integration, voice searches are included with inputType set to voice. See Google Tag Manager for more information.

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