Unique Searches vs Total Searches

MyCludo analytics distinguishes between unique and total searches, which can be viewed in the analytics dashboard.

Total Searches: Total searches represent every search query made, regardless of how many times it occurs. Each time a user initiates a search, whether it’s the same search performed multiple times, it contributes to the overall count of Total Searches.

Unique Searches: Unique searches count each distinct search term once within a specific session. A session is defined as the period of time a user spends on the website without any activity for more than 30 minutes. If a user looks up the same thing repeatedly, it’s counted as one unique search.