Tag: Google Tag Manager

Using Audiences without GTM

If you can’t use Google Tag Manager, you can still make use of Audiences by manually storing descriptive “traits” in your users’ browser local storage. When a user searches on your website, the Cludo script will check for these stored traits and apply any associated Audiences to give the user . . . Read more

What is the Google Tag Manager integration?

The Cludo integration with Google Tag Manager allows for sending events and data from Cludo to various business and marketing platforms. Each time a search is made or a search result is clicked, Cludo passes an event into the Google Tag Manager data layer. These events contain information about the . . . Read more

How to send search data from Google Tag Manager to Amplitude

Cludo Google Tag Manager events are perfectly suited for analytics platforms with an event-driven architecture. One popular example of such a platform is Amplitude. Integrating search events into Amplitude can reveal powerful insights about the visitor’s journey. Before getting started In order to correctly send search data for Google Tag . . . Read more

How to send search data from Google Tag Manager to Google Ads

The visitors’ search behavior provides powerful insight into their interests and can be used to create ad campaigns that are relevant to those interests. This article will cover how to can use Cludo events through Google Tag Manager, Google Analytics, and Google Ads to show users relevant ads based on . . . Read more

How to send search data to Google Tag Manager

Enable the integration in MyCludo Using events within Google Tag Manager To create a variable: Using events to create “triggers” Triggers can be set up so that certain Google Tag Manager tags will do a specific task when specific conditions are met. Cludo events can be used to define these . . . Read more