If you can’t use Google Tag Manager, you can still make use of Audiences by manually storing descriptive “traits” in your users’ browser local storage. When a user searches on your website, the Cludo script will check for these stored traits and apply any associated Audiences to give the user . . . Read more
There are currently two ways of adding Cludo search data to Google Analytics. This article will describe how to connect Google Tag Manager to Google Analytics, to allow Cludo search data in Google Tag Manager to parse on to Google Analytics. When needed, the Cludo search data can also be . . . Read more
The Cludo integration with Google Tag Manager allows for sending events and data from Cludo to various business and marketing platforms. Each time a search is made or a search result is clicked, Cludo passes an event into the Google Tag Manager data layer. These events contain information about the . . . Read more
The Google Tag Manager integration allows for a wide spectrum of connections to different 3rd party system. Before setting up the integration, it is important to plan ahead and map out what the search data will actually be used for and in which systems. To give inspiration, here is a . . . Read more
Cludo Google Tag Manager events are perfectly suited for analytics platforms with an event-driven architecture. One popular example of such a platform is Amplitude. Integrating search events into Amplitude can reveal powerful insights about the visitor’s journey. Before getting started In order to correctly send search data for Google Tag . . . Read more
The visitors’ search behavior provides powerful insight into their interests and can be used to create ad campaigns that are relevant to those interests. This article will cover how to can use Cludo events through Google Tag Manager, Google Analytics, and Google Ads to show users relevant ads based on . . . Read more
While it is possible to send search data directly from Cludo to Google Analytics, the Google Tag Manager integration allows for even more complex data to be sent to Google Analytics. These custom events include detailed search and click events, which can be added with more custom data or triggers . . . Read more
Enable the integration in MyCludo Using events within Google Tag Manager To create a variable: Using events to create “triggers” Triggers can be set up so that certain Google Tag Manager tags will do a specific task when specific conditions are met. Cludo events can be used to define these . . . Read more