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What are Intents?

Intents is the name of a feature that analyses all search terms and attempts to group them by a specific subject. This allows better analytics of the overall intent of the visitor, without having to manually combine a lot of similar search terms.˛

Using machine learning, all search terms are analyzed in an attempt to find synonyms and similar search terms. These search terms can be viewed, grouped by the overall topic determined by the Intents feature, in the MyCludo analytics and used to drive further actions in both the search engine configuration and the website as a whole.

An example of the intents analytics in MyCludo

By clicking on an Intent from the list, you can view the details for it:

  • A historical graph
  • Total searches for the Intent
  • Total clicks for the Intent
  • Click-through rate for the Intent
  • Each unique search term connected to the Intent, including searches, clicks, and CTR
Details on a specific intent

There are 3 different types of intents to see in the analytics:

Ineffective Intents

Ineffective intents are intents where users have difficulty finding what they’re looking for, leveraging the click-through rate (CTR) and search frequency to calculate the severity of their ineffectiveness.

Ineffective intents reveal areas of your search that are not working because of a high rate of failure to find the desired content.

Trending intents highlight intents that have seen increased search traffic compared to the previous period.

Top Intents

Top Intents are the most popular intents across the site. They allow an overview of the website’s most sought-after content.

Best practice for Intents

By grouping individual search terms into broader topics, the Intents feature is a great way to learn from your search activity and allows you to take steps toward a better site and search setup.

When looking at the Intents analytics, consider why visitors are using the search engine to find content, and how successful they are at finding results. Improving this experience can be done in many different ways, but a few of them are:

Change the navigation

If it is common for visitors to search for main landing pages which are not easily accessible through the main navigation of the site. Consider adding them.

Improve the content

Learn how visitors phrase themselves from the individual search terms in an Intent and consider improving the copy of your content to better match the visitors’ thinking.

Cover content gaps

Locate ineffective intents and search terms, and use them to identify new pages of content to add.

Use features like misspellingssynonyms, and banners to improve the quality of the search.