How the Google Analytics integration works
The Google Analytics 4 integration from Cludo allows search data to seamlessly be sent to Google Analytics in real-time for further analysis and comparison to other website activity. The integration supports a series of different search data values like the search term, number of results found, and event filter values the visitor may have applied during their search.
It is possible for Cludo to send data directly to Google Analytics, or by using Google Tag Manager as a temporary handler of the data. Using Google Tag Manager would allow for the search data to be used to tag visitors with traits, which could be used again in Cludo with the audience feature. From Google Tag Manager, the data can be parsed onto Google Analytics for easy-to-read analytics reports.