How does Google Tag Manager work with Google Analytics?

While it is possible to send search data directly from Cludo to Google Analytics, the Google Tag Manager integration allows for even more complex data to be sent to Google Analytics. These custom events include detailed search and click events, which can be added with more custom data or triggers through Google Tag Manager.

It is possible to use both the Google Analytics and Google Tag Manager integration at the same time, with the direct integration providing basic search events, and Google Tag Manager providing more custom data.

A diagram showing how Cludo data can be sent to Google Analytics with or without Google Tag Manager.