Why are the Cludo analytics different from Google Analytics?

When a visitor searches, it triggers CludoJS. CludoJS sends the analytics to Google Analytics and to Cludo.

If the user has any adblockers activated on their browser, all requests to Google Analytics will likely be blocked, which can cause differences in the analytics,

Additionally, if for any reason a request to Cludo analytics has not been served, we can still provide some analytics about the search because Cludo uses a combination of client-sent analytics and server logs.